The Commodification of Creativity. . .
. . .is nothing new. Renaissance devotional panels were commissioned and the patron usually insisted that their likeness be inserted, next to the Madonna and Child. Kind of like a selfie with the Pope.
So it’s nothing new to have artists paint for patrons.
But these days, though, there seems to be a proliferation of what is euphemistically called some version of “idea tanks.” A pseudo-creative tag that hides the business of commodifying creativity. Here’s how it works: business people get an idea, which invariably is more or less a rip off of something that has already been successful, hire a “content provider” to make it and then market the heck of it.
This is a commodity, pure and simple. It is not a labor of creativity. It is a labor of…well, labor. Kind of like factory work. There’s nothing wrong with factories and the commodities they produce, but creativity is not factory work.
Creativity is for taking leaps and pushing boundaries and all about making the artist grow and when she presents her creative work, the public, experiencing it, grows too.
Think about Andy Warhol and how he presented our commercialism as art and how it made us think about our world. Think about The Catcher in the Rye, and how it defined adolescence. Think about Piero della Francesca and how the stillness in his frescos ring with the exhale of God. Think about To Kill a Mockingbird and the photographs by Dorothea Lange. Even thinking about them, picturing them in my imagination makes my lungs fill with cool, fresh air.
If all we feed people are commodities—stale air—they’ll never know what they’re missing, because they’ll never how much more inspiring it can be. It doesn’t have to be all worker ants and the ones that control them. Or maybe it does.
The Renaissance is over. The age of communication has begun.